You learned how to spell.
No one taught you how to break them.
Your real voice is the most disruptive thing you own.
The words you use don’t just describe your life. They decide it.
The way you speak, write, and tell your story shapes everything that follows… because language is the operating system of your life, and it was installed before you were old enough to question it.
You were given words before you knew what they meant, labels before you knew who you were, stories you've been living inside without ever choosing them.
And at some point… you realise the life you built was shaped by words you never chose.
This is where the spellbreaking begins.
For some women, this becomes a book.
For others, it changes the way they speak, work, and live.
For many, it becomes both.
Either way… it starts with your words.
The words you live by, and the words you leave behind.
What Are You Here to Rewrite?
Love Notes
Proof that the right words change more than just the page
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![Client Lyndsay Lee shares how Sally’s ethical copywriting guidance transformed their brand voice.]()
This woman is a gift!
Sally’s ability to tell a story and usher someone into a state of connectedness is powerful yet seems incredibly natural. She's able to listen - to your words, desires & energy, & I believe that's what makes her content & feedback SO powerful.
SJ brilliantly conveys exactly what's needed with her words & I highly recommend her unique style & approach to anyone desiring to deepen the strength of their personal & professional message.
- Lyndsay Lee
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![Holly Loxton shares how Sally writes epic bios and sales copy]()
Energetics of words genius!
Sally’s impeccable words have been an asset to my business. She has helped me create ads that sell without the sleaze, and an EPIC bio that I use to introduce myself for every podcast and speaking event I do!
She really gets to the heart of who I am and what I do, and conveys exactly the message I want but didn’t know how to say.
Thank you for you talent and passion, it’s helped me reach so many more people!
- Holly Loxton
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![Galactic Alchemist Aveni shares how Sally brings her cosmic wisdom into tangible words and stories, and is helping her write a book.]()
Word Magic!
OMG Sally has helped bring all my galactic wisdom into words that actually make sense to others, and still feel totally me. I don’t know how she does it, but she gets the energy behind the words at the deepest level.
She manages to write in a way that keeps my magic yet help me get my message out to the women I’m here to serve. And now we’re bringing my book to life, I’d be lost without her!
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![Lana Jackson, astrologist shares her success from Sally Jane Friday's word magic]()
The energy behind the words is everything!
I’ve had great success from working with Sally. She was brilliant at drawing my personal flare out of me, and created my bio in a way that I would never have thought of, but summed me up perfectly. I love her creativity and her attention to the details around me as a business owner my business and my brand. She just gets it so well!
- Lana Jackson
Rewrite Your Reality
You keep saying 'I suck at…' or “this always happens…” and wonder why nothing changes despite all the personal development to ‘fix’ yourself and your life.
The words you use to describe yourself and your world shape your reality. It’s time to dismantle the language that’s been scripting your life & reclaim the words that rule your world.
In Abracadabra Bitch! we unbind old beliefs, rewrite your language, and reshape your reality.
#BreakTheSpell. #RewriteYourWorld.
When you change your words, you don’t just change your story.
You change everything.
ENTER THE LIBRARY
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For the words you live by, and the words you leave behind.
Something I always wished existed… A library filled with the books, tools, prompts, programs, and conversations that help us think differently, write bravely, and tell truer stories.
Whether you're rewriting your life, finding your voice, building your business, or writing your book, you'll find something here worth taking with you.
Take what you need.
Leave with something that changes you.
Write your book
The Influential Author Journey
Turn your stories, wisdom, and lived experience into a book that sounds like you, says what you mean, and becomes part of the legacy you're here to leave behind.
Because some books build authority.
The best ones change the woman writing them first.
You already know this matters
Your message needs to be shared. It’s time.
And you know deep in your bones that this belongs in a book.
Because when you share your story, you don’t just tell it… you change what becomes possible for your family, your community, and the women who come after you.
Words aren’t neutral. They shape how you see yourself, how others see you, and what you believe is possible.
But writing a book can feel, well, overwhelming, and even a little chaotic. You're not handing that story over to just anyone. And nor should you. So who the eff am I to help you write your book?
SallyJane Friday
Recovering journalist, editor, author, publisher professional spell-breaker.
Journalism taught me how to uncover a story. Copywriting taught me how words shape behaviour. Editing hundreds of thousands of words taught me how to refine one.
I'd become known as a genius at helping other people share their stories, but writing and publishing my own opened up an entirely new realm.
Because having to revisit and actually own all those moments that make up who you are and what you stand for takes courage.
And not owning it just isn't an option for the women I serve.
I’m obsessed with helping women write books that spark their own evolution, because when a woman truly finds her voice, she changes what becomes possible for everyone around her.
And because those long nights you've poured your heart onto the page trying to find the right words? I've been there.
Because writing isn't just a title I sprinkle on my socials. It's my fucking life.
And I'm here to help you write the book that changes everything… for you, your readers, and the women who come after you.
The Podcast
Be a guest. Speak your magic. Rewrite the airwaves.
Your story matters. Share it on the Hot Mess Goddess Podcast, or listen in to rewrite your world on the go.
Subscribe to
The Magic Pen.
If words change reality, these notes might change yours.